Design Principles: Color
Color Wheel and Differentiating Colors:
When Creating a Multimodal Project or really any kind of visual aid, one of the most critical and impactful parts is color. Choosing the proper color font to go with the background, while of course being courteous to readers/viewers that might have a color disability. The easiest way to identify which colors work together is to look at a color wheel where you first identify primary and secondary colors.
Primary Color Wheel Secondary Color Wheel
Primary Colors are colors that can't be mixed to be mades, while secondary colors are created by mixing primary colors together. Tertiary colors can be created by mixing both primary and secondary colors. The second part of the process when choosing color, is being able to identify the difference between warm colors and cool colors. Warms colors are usually the reds, yellows, oranges, and light pinks, which normally commands more attention from the audience. However, cool colors which are normally the greens, blues, and dark purples, which brings a calmer mood to the audience. All other colors that do not fall under either of these categories will fall at the black, white, and gray shades, because they are colors too!
Hue, Shade, Tint, and Tone:
The hue is the basic color in which you are working from. Shade is created when black is added to the hue, while tint is created when adding white. Tone is created by adding both white and black.
Image from Jacob Olsen on Color Meanings (https://www.color-meanings.com/shade-tint-tone-difference/)
Harmonious Color Combinations:
~ Monochromatic - shades, tints, and tones in the same hue
~ Analagous - three colors nexts to each other on the color wheel
~ Complementary - colors on opposite sides of the color wheel
~ Split Complementary - uses one main color like regular complementary, but then uses the two ....surrounding colors on the opposite side
~ Triadic - three colors that equally placed on the color wheel
~ Tetradic - total of four colors, two complementary colors right next to each other on the color wheel
~ Square - fours colors that are equally place on the color wheel
Game:
Color Modes:
Deciding on which color mode you use all depends on if your creation will be viewed on paper or online. CMYK is used for paper copies while RGB is what computers display
~ CMYK (Cyan-Magenta-Yellow-Key): subtractive color model designed to be printed with in, the more color that darker the color gets
~ RGB (Red-Blue-Green): Additive Color model distend for computers and electronics, the more color added the lighter the color gets-- white is the product by adding all colors together
Video:
Sources:
~ Ball, C. E., Sheppard, J., & Arola, K. L. (2022). Writer/designer: A guide to making Multimodal Projects. Bedford/St. Martins.
~. Oman, P. (n.d.). English Department. Sign in - Google Accounts. Retrieved January 26, 2023, from,https://sites.google.com/hastings.edu/aca demic-affairs-students/designing/color-and-images